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The site neotiv.com states the following, "And support the fight against Alzheimers." I observed that the website also said " Im interested in discovering whether my memory improves as I explore new places and experiences." They also stated " And support the fight against Alzheimers. I have no concerns about my memory at the moment, but I would want to be able to check if it had changed at a time in the future. And support the fight against Alzheimers. Im curious how my memory will improve as I lose weight and start to exercise. And support the fight against Alzheimers. You are helping us to learn mo." The meta header had dementia as the first keyword. This keyword was followed by dementia prevention, memory loss, and memory which isn't as important as dementia. The other words the site used was memory performance. prevention is also included but will not be viewed by search crawlers.